Post by account_disabled on Oct 23, 2023 4:57:51 GMT
Quality and price. However, it is absolutely irrelevant whether a given company is involved in creating innovations and cooperation with entities such as CBRTP: opinions , or rather guesses of this type, are wrong. Just as companies that care about the ecological aspects of their operations find recognition among customers, companies that show efforts in creating new, future-oriented solutions can count on appreciation. The very word "innovation" is strongly associated with openness to science, and according to the "3M State of Science Index" survey, as many as 63% of people perceive science as something very important for society.
In Poland, the percentage of people with a similar opinion is about 49%. An interesting fact is that as many as 63% of Poles declare that they value scientists more than celebrities, and if they had a choice between having dinner with photo editor a respected professor or a famous singer, they would choose the first option. It can therefore be assumed that many brands make a mistake by establishing cooperation with influencers and stars instead of people from the world of science.
Especially if they operate in an industry where products or services are based on scientific achievements, the pharmaceutical industry. Why is it worth it for a company to establish cooperation with scientific units and inform about it in its advertising materials? Everything is based on making customers believe that by choosing a given product or service, they contribute to the development of science. So they make the proverbial "brick" in creating something good and important.
In Poland, the percentage of people with a similar opinion is about 49%. An interesting fact is that as many as 63% of Poles declare that they value scientists more than celebrities, and if they had a choice between having dinner with photo editor a respected professor or a famous singer, they would choose the first option. It can therefore be assumed that many brands make a mistake by establishing cooperation with influencers and stars instead of people from the world of science.
Especially if they operate in an industry where products or services are based on scientific achievements, the pharmaceutical industry. Why is it worth it for a company to establish cooperation with scientific units and inform about it in its advertising materials? Everything is based on making customers believe that by choosing a given product or service, they contribute to the development of science. So they make the proverbial "brick" in creating something good and important.