Post by account_disabled on Dec 24, 2023 9:41:42 GMT
The LinkedIn dream Indeed, LinkedIn is . Many see it as a new goose that lays golden eggs and expect a magical effect and an abundant flow of new customers because they have a profile and like some third-party content without really wondering if this content has not already been liked dozens of times and without having absolutely any idea of the effect of the like. A few days ago, I even had a salesperson who came for training to be more visible to prospects, but who did not want to put a photo or put too much content in his profile and in any case, not in his current position.
He expected (and still expects) that his content-free profile would allow him to be visible to Email Data prospects. At the risk of disappointing many: NO, liking content does not mean sending it to all your contacts. Nor does publishing an article mean sending the article in question to all your connections (on LinkedIn, relationships are 1st level contacts). When you publish an article, you don't know to whom it is sent (part of your connections). You don't even know how many people it's sent to; and you have no influence, either quantitative or qualitative, on the recipients of your prose. It's LinkedIn's algorithm that decides who is likely to be interested.
What is certain is that for content to “go viral”, engagement (likes, comments, shares) in the first hours following publication is key. You should still know that: LinkedIn is far from being the most popular site in France. It's a lot, but it's very far from Google (42 million); Facebook (29 million); Amazon (20 million). For LinkedIn, it's quite vague. According to the TIZ agency, which publishes a document every 6 months on social network users in France , in January 2017, LinkedIn had 9.5 million unique monthly visitors. According to the Médiamétrie audience of December 2016, LinkedIn is not in the top 50 sites (the 50th site has an audience of 5.7 million visitors). According to Alexa , LinkedIn is the 13th most visited site in France, but Alexa does not give a figure.
He expected (and still expects) that his content-free profile would allow him to be visible to Email Data prospects. At the risk of disappointing many: NO, liking content does not mean sending it to all your contacts. Nor does publishing an article mean sending the article in question to all your connections (on LinkedIn, relationships are 1st level contacts). When you publish an article, you don't know to whom it is sent (part of your connections). You don't even know how many people it's sent to; and you have no influence, either quantitative or qualitative, on the recipients of your prose. It's LinkedIn's algorithm that decides who is likely to be interested.
What is certain is that for content to “go viral”, engagement (likes, comments, shares) in the first hours following publication is key. You should still know that: LinkedIn is far from being the most popular site in France. It's a lot, but it's very far from Google (42 million); Facebook (29 million); Amazon (20 million). For LinkedIn, it's quite vague. According to the TIZ agency, which publishes a document every 6 months on social network users in France , in January 2017, LinkedIn had 9.5 million unique monthly visitors. According to the Médiamétrie audience of December 2016, LinkedIn is not in the top 50 sites (the 50th site has an audience of 5.7 million visitors). According to Alexa , LinkedIn is the 13th most visited site in France, but Alexa does not give a figure.