Post by account_disabled on Jan 27, 2024 4:48:27 GMT
The advertising that sells is effective - it would seem that everything is simple. But in reality, it is impossible to link sales and campaigns in an analytical system. Unless you are a happy user of the e-commerce module. With its help, you can see how many sales the advertisement brought in, for what amount, the average bill and much more. But many website owners do not have such a module. We tell them what indicators and reports can be used to check the effectiveness of contextual advertising . Reading time: 12 minutes Effectiveness of contextual advertising: basic concepts and metrics CTR Cost of attracting a new client Conversion: how to measure the effectiveness of an advertising campaign Target How to correctly compare data to evaluate advertising effectiveness Standard reports for evaluating the effectiveness of an advertising campaign Reports on advertising campaigns Keyword report Multi-Channel Funnels Report Conclusions: how to measure the results of contextual advertising An ideal campaign costs little and brings in a lot of sales.
Therefore, assessing Fax Lists the effectiveness of contextual advertising includes two indicators. Campaign costs. Income from it. As we already said, if you have the e-commerce module installed, it will calculate everything for you. But in this article we will talk about analytics of the success of campaigns without it. In this case, actual sales in the system are not taken into account, and the effectiveness of advertising is determined by intermediate metrics. You won't get as accurate data as you can with e-commerce reports. But get a general idea of how campaigns work. Let's look at the basic concepts that will be useful to evaluate the profitability of an advertising campaign.
A useful article on the topic: “What is contextual advertising: types, examples and features . ” Effectiveness of contextual advertising: basic concepts and metrics CTR Click Through Rate or “click through rate” indicator. This coefficient is the ratio of the number of people who saw the advertisement and the number of users who followed the advertisement to the site. The downside is that after the click, the visitor will not necessarily make a purchase. It could even be a child who randomly presses the screen of their parent’s smartphone. However, CTR provides additional information about how attractive an ad is to potential buyers. How to count: Cost of attracting a new client Without this metric, campaigns may appear more successful than they are.
Therefore, assessing Fax Lists the effectiveness of contextual advertising includes two indicators. Campaign costs. Income from it. As we already said, if you have the e-commerce module installed, it will calculate everything for you. But in this article we will talk about analytics of the success of campaigns without it. In this case, actual sales in the system are not taken into account, and the effectiveness of advertising is determined by intermediate metrics. You won't get as accurate data as you can with e-commerce reports. But get a general idea of how campaigns work. Let's look at the basic concepts that will be useful to evaluate the profitability of an advertising campaign.
A useful article on the topic: “What is contextual advertising: types, examples and features . ” Effectiveness of contextual advertising: basic concepts and metrics CTR Click Through Rate or “click through rate” indicator. This coefficient is the ratio of the number of people who saw the advertisement and the number of users who followed the advertisement to the site. The downside is that after the click, the visitor will not necessarily make a purchase. It could even be a child who randomly presses the screen of their parent’s smartphone. However, CTR provides additional information about how attractive an ad is to potential buyers. How to count: Cost of attracting a new client Without this metric, campaigns may appear more successful than they are.